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Cheltenham » Advertising And Marketing » Market Research

Cheltenham Market Research

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About Cheltenham - show infohide info

Cheltenham (or Cheltenham Spa) is a spa town and borough in Gloucestershire, England, near Gloucester and Cirencester. The town has a population of 110,013 (2001 census). The town motto is: Salubritas et Eruditio ("Health and Education"). The town is located on the edge of the Cotswolds and is generally regarded as respectable and wealthy. It has been a health and holiday spa town resort since the discovery of mineral springs there in 1716. The pipes providing water from the spring decayed in 2004, but they were reinstated in 2005 and the spring waters are flowing once more. It is popular as a quality shopping centre, and is home to several department stores, including Cavendish House, part of the House of Fraser chain. It is also known for its private schools: Dean Close School, Cheltenham College and the Cheltenham Ladies' College. It is also home to the prestigious Pate's Grammar School, and to campuses of the University of Gloucestershire. Cheltenham racecourse hosts the Cheltenham Gold Cup - a premier horse racing event attracting huge crowds from across England and Ireland. Internationally, Cheltenham is probably best known for its horse racing. Cheltenham Racecourse, located on the outskirts of the town in the suburb of Prestbury, is the home of National Hunt, or jumps, racing in the UK. Meetings are hosted during the winter months (when the ground is soft enough for the horses to safely negotiate the fences) from November to April. The highlight of the season is the Cheltenham Gold Cup. Cheltenham is a popular tourist destination, and is a part of the Cotswold Way, a 100 mile footpath popular with walkers. Towns in the vicinity of Cheltenham include Gloucester, Tewkesbury, Stroud, Evehsham, Cirencester, Great Malvern, Stratford-upon-Avon, Swindon, Chippenham and Bristol.

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