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Burton Upon Trent Marketing Communications
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About Burton Upon Trent - show infohide info
Burton upon Trent is a large town that resides on the River Trent in east Staffordshire. Burton is the centre of a brewing industry begun by Benedictine monks who built an abbey, the monastery of St Modwin, on the site in 1002. The parish church of St. Modwen's is widely acknowledged as one of the finest examples of Palladian type Gothic architecture in the country. Built in the 18th century near the Trent, it lies on a site used for Christian worship for over 1000 years. Burton upon Trent is however, most famed for its world renowned brewing industry. The success of the breweries may be linked to the quality of the local water. There is a high proportion of dissolved salts in the water, caused largely by the gypsum in the Burton hills. Consequently, a lot of the land throughout the Burton area is protected from chemical interference. Burton still houses several brewers, including Coors, an American company who produce Carling. There is also the Burton Bridge Brewery; a local company, and Marston's, now owned by Wolverhampton & Dudley Breweries PLC. As a by-product of the brewing industry, Burton upon Trent founded a further highly successful business in Marmite, and later, Bovril. These factories combined with the breweries can give the area a distinctive smell. The Victorian development of rail links to Liverpool gave brewers the opportunity to export their beer to the rest of the UK and the British Empire, and led to the production of India Pale Ale, which was specially brewed to survive the long haul. From these new developments in Burton, bitter began to dominate the beer market. As it was lighter and more hopped, bitter was easier to transport and store. At the height of its game, Burton upon Trent was producing a quarter of all beer sold in Britain.
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